AI & AUTOMATION / POWERNET The 12-Image. A Make workflow designed to turn a monthly campaign plan into draft social graphics, using visual references and real product assets.
Make Google Sheets Google Drive OpenAI Image Edit
12 planned monthly posts
6 reference design styles
314 curated product listings
4 archived test outputs
THE BRIEF
Give every draft a starting point. Monthly campaigns need more than a headline. Each post needs a relevant product, accurate details, suitable photos, and a visual direction. The goal was to connect those inputs in one workflow rather than assemble them from scratch for every draft.
My role: creative direction, organizing the product library and content plan, choosing references, and developing and testing the automation.
01 / START WITH THE CLIENT’S CALENDAR The direction comes from PowerNet. PowerNet gives me an email and SMS campaign calendar for the month. It tells me what the brand is talking about, which products to focus on, and when each message is planned. My job is to use that direction as the starting point for social media posts.
For November, the calendar includes themes such as building arm strength, training with the Compact Power Bar, and organizing a game-day bag. Instead of inventing an unrelated social calendar, I translate those same themes into visuals that support the wider campaign.
A readable excerpt of the supplied November email/SMS calendar. Reformatted for this case study; not a screenshot. The starting point Client campaign direction → a relevant idea for a social post.
02 / TURN THE CALENDAR INTO POST IDEAS Give each image a clear job. I turn the monthly calendar into a 12-post social content plan. Each row becomes a short creative brief: what the post should say, which product it should show, and which visual style suits the message.
For example, “Continue to Build the Arm” becomes an educational graphic showing how two ball types fit into a training routine. “What’s in the Bag” becomes a feature-led image explaining how the bag keeps equipment organized.
The initial social-post plan from the case-study folder. Each campaign theme is translated into an image idea before generation begins. Why this matters The AI receives a defined creative brief instead of a vague request to make a post.
04 / ORGANIZE THE PRODUCT INFORMATION Give the workflow real products to work with. A template alone is not enough. The system also needs the correct product photos and useful details about the equipment. I organize PowerNet’s product catalog so each brief can be connected to its matching images and descriptions.
The original collection contained 571 listings. I narrowed it to 314 products with substantial feature and benefit information. This gives the image generator more useful source material and helps keep the product shown in a draft connected to the intended brief.
Original catalog overview from the case-study folder, before the collection was narrowed from 571 to 314 products. The ingredients for each draft A post brief + a reference template + matching product photos and facts.
05 / CONNECT EVERYTHING IN MAKE Build a workflow that handles the handoffs. With the content and assets organized, I connect them in Make, a tool that lets different apps pass information to one another. Google Sheets holds the post plan, Google Drive holds the reference images and finished drafts, and OpenAI creates the draft graphic.
When I start the workflow, it finds a post marked Ready that does not already have a generated image. It gathers that post’s brief, template, and product images, then sends them together to the image generator. The returned image is saved in Drive, and its link is added back to the same row in the plan.
01 Pick a planned post Read its message, product, and visual direction.
02 Collect the ingredients Find its template, photos, and product details.
03 Create the draft Use AI to bring the inputs together in one image.
04 Save it for review Store the image and return its link to the plan.
The actual Make workflow during its build stage. Each connected circle handles one part of finding the inputs, generating the image, or saving the result. Screenshot: October 25, before testing. In plain language The workflow gathers the right material, asks the AI to create a draft, and puts the result back where I can review it.
WHAT THE PROJECT CONNECTS From campaign direction to a draft I can refine. The client’s calendar supplies the message. My content plan and templates supply the creative direction. The product library supplies the facts and photos. Make connects those inputs with the image generator and saves the results for review.
The goal is a repeatable way to prepare 12 monthly social graphics while keeping creative judgment in the process. These examples show the workflow and its draft output; they do not measure sales performance or time savings. Publishing is a separate step.
Creative direction meets connected workflows.
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